Hi, I’m Zoi, a chemist with a passion for cosmetics.
Skincare labels are full of long ingredient names and big promises. It’s hard to know what is actually worth your money. I started Skin Decoded to explain, in plain language, what skincare ingredients are and what they really do, based on how they work and what the research says.
Here you’ll find:
- Ingredient guides, from niacinamide and retinol to acids and ceramides
- Simple routines for different skin types
- Help with reading ingredient lists (INCI), so you can compare products yourself
My background in chemistry shapes how I look at every product: what’s in it, why it’s there, and what it can realistically do.
A few things worth knowing. I’m not a dermatologist, and nothing on this site is medical advice. If you have a skin condition or a reaction, please talk to a qualified professional. Some links on this site are affiliate links, which means I may earn a small commission if you buy through them, at no extra cost to you. I aim to recommend products based on what’s in them, not on the commission. You can read more in my Affiliate Disclosure.